SEO Marketing

What is SEO Marketing?

You’ve heard the term bandied about, but what does it stand for and what does it do? It is an acronym for Search Engine Optimisation, and in a nutshell it’s a marketing technique that helps increase the quantity and quality of the traffic to your website. In simple terms, it is the difference between your website being visible on page one of a Google search versus page fifty-six.

Search engines displays websites links according to how relevant it is to the keyword and whether it is authorititive.

Whether your website was established six years ago, has heavy traffic or you are starting out your new home business, traffic is of great importance to a website because every visitor is a chance of generating a sale. Or at the the worst, adding to your brand awareness: A chance for your products to be recognized.

SEO marketing is an organic way of attracting visitors to your website. This is as opposed to paying for the click-through’s to it using Adwords or Facebook PPC (pay-per-click).

By making simple changes to your website, you increase the attractiveness of your page to a search engine, meaning that your ranking can rise and from there you get a traffic increase of visitors to your website.

SEO marketing can be a win-win situation for both websites and search engines alike. Search engines want to offer the best websites giving the best information, thus increasing their own reliability while it provides sites with much welcomed exposure. While it can get complex in regards to the criteria that it looks for, the concept is simple. In order to do this, search engines will scan different websites to ensure they have a solid understanding of what the site is offering which helps them to ensure that websites more accurately reflect certain keywords. They will scan through the websites to determine how easily accessible the website is, whether it is appealing to an audience and easy to navigate. In this instance, looking to avoid over-complication.

Do you know where your website currently ranks for your most important keywords/phrases? You should, but if you don’t we’ll do a free, no obligation check for you. Simply complete this quick form. We’ll get back to you within 1 working day!

Why are SEO marketing for small business important?

Unlike other forms of advertising, getting your website onto the first page of Google organically allows you to compete with your (potentially) much bigger competitors that have much bigger marketing budgets than you do. SEO is not about quantity, its about quality and our SEO strategies have been tried, tested and are continually tweaked to make sure we stay on top of our game so that we can keep your website on the first page of Google.

It allows people in your village, town, city or county to find you and do business, even if they’ve never heard of you through other advertising methods (that are usually very expensive and don’t provide any truly measurable feedback to you). Our SEO marketing process does!