Why is SEO important for business?
Why is SEO important for Business? Glad you asked! There are a myriad of reasons, but the following 3 are probably the most important:
1) SEO Provides Your Business Credibility
Because it is a time consuming and skillfill process to get a top ranking on Google, in the minds of consumers, your first page ranking is a vote of confidence in your business by Google: “Google says this business is relevant, so that must be the case. Click.”
2) SEO Brings Your Business Traffic
A higher ranking on Google is going to mean more traffic to your website. Traffic by itself is not a guarantee of profit (you still have to make your best effort to sell to your customers once they are on your website) but the volume of traffic you get is going to lead to increased inquiries.
Let me put it this way: Would you rather set up a shop in the Sahara Desert or right in the middle of Times Square, New York? Just the sheer volume of numbers in Times Square versus the trickle through Sahara Desert is going to yield more inquiries and that principal is what search engine optimising your website will do for your business.
3) SEO Has One of the Best ROI’s in Advertising
SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides. You don’t have to interrupt their favorite TV show, you don’t have to take up space on a page where they are reading a news article. You just show up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.
A quick case study: A small telecoms company offering overseas calls wanted to undertake SEO for their 2 most important keyword phrases (as it was all they could afford given a VERY limited budget). They were competing against not only the big players in their industry in their country, but also international competitors.
Due to their limited budget, it took us 6 months to get them onto the first page and a further 6 months to get them into the number 1 position for those 2 phrases.
However, here is the clincher: They remained in the number 1 position for those 2 phrases for the next 10 years!
Yes…that initial 1 year SEO spend (which they were going to spend on Adwords PPC), resulted in them not having to pay for all the click-through’s they got to their website through those 2 phrases for 10 years! How’s that for a good ROI?!